After we found out about the problem about using a 'too similar' image in both poster and magazine cover, we couldn't decide which one to change so instead we created both new poster and magazine cover and again uploading them to 'Instagram' to see which media product would get the better response. Whichever one got the better response would replace the old one.
Once again we got a very speedy response from our target audience and turned out that the new poster got a greater amount of a reaction. As a result of this experiment, we replaced the old poster with the new one which was chosen by the audience.
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