What is a Teaser Trailer?

Like trailers, teaser trailers are forms of advertisement which promote new and upcoming films. However, they are shorter in length. While standard trailers have a length of 2 minutes and 30 seconds, teaser trailers have a length of 30 seconds to minute and 30 seconds.

Here are some examples of teaser trailers:

The Wicked

-1 minute and 13 seconds in length.

-Opens with explanation of storyline.

-Scene selections follow the diegetic monologue.

-The dynamics of the music becomes louder and faster in simulation to the fast paced editing of the shots shown.

-Dark lighting is used to show and represent the scary scenes. Brighter lighting is used to show and represent normality.

The Grey

-1 minute and 26 seconds in length.

-Has a non diegetic monologue.

-Uses subsonic sounds to set a tense atmosphere.

- Uses star marketing - Liam Neeson - to attract viewers.

Skyfall

-1 minute and 23 seconds in length.

Uses star marketing - Daniel Craig - to attract views. Also enforces the theory of the 'female gaze'.

-Scenes changes in coordination to the rhythm of the music.

-Most scenes include footage with the main character in view.

-Uses one/the same music throughout the teaser trailer, stretching the tense atmosphere it sets out to create.